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I remember years ago, my boss at an old job told me “…and price is no object!”  I looked into what he wanted, and gave him the quote for whatever we were working on at the time, and he flipped out at the numbers he saw.  “I thought cost wasn’t a concern”, I said.  He replied with a smile, “Cost is always a concern.”

I will always remember that conversation.

Cost does matter.  In everything.  Cost certainly affects my Lego buying habits.  For example, I won’t even consider buying a set if the price-to-piece ratio isn’t $.10 or better.  This translates to a $19.99 set needing at least 200 pieces for me to buy it.  Whether it has been the Lego Group’s aim to hit this price point or not, it’s been a good metric for years.  Sets with pieces costing less than a dime on average?  Good value.  More than a dime a piece?  Too expensive.

What are your thoughts on the price of Lego?  Are you motivated to purchase based on price?  Or do you base your decision simply on what you like?

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